AI visibility glossary
All the important terms around AI visibility, GEO, and AI search — clearly explained and easy to understand. From AI visibility to answer engine.
Eighteen terms, one glossary.
The vocabulary you need to understand AI visibility and improve how AI models talk about your brand.
AI Brand Monitoring
Track and analyze how AI models mention your brand across all major platforms.
Read definitionAI Content Optimization
Optimize your content to be picked up and recommended by AI models.
Read definitionAI Overview (Google)
Google's AI-generated answers displayed at the top of search results.
Read definitionAnswer Engine
AI systems that provide direct answers instead of a list of links.
Read definitionChatGPT for Business
How businesses use ChatGPT and why brand presence matters.
Read definitionGenerative Engine Optimization (GEO)
Optimizing your brand presence in AI-generated responses — the new SEO.
Read definitionAI Visibility
How visible your brand is in AI-generated responses — measured as percentage, mentions, and rankings.
Read definitionAI Search
The shift from traditional search engines to AI-powered search experiences.
Read definitionAI Competitive Analysis
Compare your AI visibility with competitors and analyze share of voice.
Read definitionLarge Language Model (LLM)
AI models like GPT-4, Claude, and Gemini that generate human-like text.
Read definitionllms.txt
The new robots.txt for AI crawlers — tell AI models how to use your content.
Read definitionBrand Mention
When an AI model names your brand in its response — directly or as a recommendation.
Read definitionPersona (AI Context)
User profiles representing different target audiences and how they interact with AI.
Read definitionPerplexity for Marketing
Using Perplexity as a marketing research tool and understanding brand visibility in it.
Read definitionPrompt
The query or instruction given to an AI model that influences which brands get mentioned.
Read definitionSource Citation
When AI cites your website as an information source — important for credibility and traffic.
Read definitionRetrieval-Augmented Generation (RAG)
How AI models pull in external data to generate more accurate responses.
Read definitionVisibility Score
The quantitative measure of your brand's AI visibility as a single, trackable number.
Read definitionReady to improve your AI visibility?
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